New Wavers

(Best of 2021)

Algikit – in a nutshell: they’re developing materials from seaweed. More specifically, kelp. They’re just one of a rapidly growing number of companies looking to seaweed as an alternative, regenerative resource for a range of markets like fashion, food and plastic substitutes.

Mami Wata Surf – a surf brand that celebrates and champions African surf history and culture. They just closed a round of funding raising over $2 million and recently launched in the US—gaining cult fans immediately.

District Vision – if you find running a mindful exercise, these are the guys for you. They go deeper than the usual “running makes you feel good” marketing speal, providing tools and micro-courses to enhance your run through self-discovery, shared wisdom and high-tech.

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