Boundary Pushers

(Best of 2021)

Soul Cap – on a mission to make swimming more inclusive, they challenged the Olympic committee asking for their swim caps (created for ‘the volume-blessed’) to be certified for use in competitions. After an initial rejection, the cultural backlash has put Soul Cap front and centre of the debate to make aquatic sport more diverse.

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Pangaia – purveyors of the ‘drop’ mechanic to build hype, this brand experiments with a wide range of sustainable materials like nettles, hemp and seaweed to create it’s line of clothing basics.

Seed – quite possibly my favourite brand on the planet, they’re using their expertise in probiotics to aid the conservation of bees and coral with similar projects in the works.

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Top Communicators

Market Challengers

Community Builders

Inspiring Instigators

New Wavers

Resource Givers

Make You Thinkers

Nail Hitters

Just for Fun

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