On the Radar #2

A weekly source of companies, causes and communities doing inspiring things.

Mami Wata

“A purpose-led surf brand disrupting a global category”. Mami Wata, meaning ‘Mama Water’ or ‘Mother Ocean’ is a surf brand that celebrates and champions surf culture and it’s history in Africa. Although their HQ is now based in London, every product is manufactured in Africa ‘to create jobs and build skills in the Motherland’. Currently Crowdfunding, they’re on a mission to become ‘the world’s first global African surf lifestyle brand’, with sights on the US market.


“The grow-your-own veg and herb subscription for gardeners who don’t know what they’re doing”. Started in lockdown, Potgang aim to make growing your own easy, seasonal and fun. The branding, with their hand drawn characters, stands out and mirrors the almost child-like fun of taking on a new skill and enjoying the process.


An apparel brand with comparisons to Tesla for their ingenuity, innovation and slightly ‘out there’ approach to the future of clothing. Items like the ‘Indestructible Puffer‘, ‘Full Metal Jacket‘ and ‘100 Year Hoodie‘ utilise the very latest technology to make them tough, like, really tough, long-lasting and resistant to almost anything life can through at it – “fire, wind, water, and time”. Part wearable, part concept, part crazy-experiment, each product raises the bar to what’s possible when it comes to clothing and tech.

Fish Wife

“Big fishwife energy” isn’t something you’d expect to someone to write on your Instagram comments, or, truth be told, a phrase you’d expect to come across. But, in the case of Fish Wife, it’s a good thing. This female-founded, Californian-based canned fish company is navigating the murky waters of commercial fishing by keeping things small-scale, traceable and ethical. They work with small boat fishermen, micro-canneries and sustainable aquaculture farms, keep their platforms updated with stories of suppliers and manufacturing.


After a successful Kickstarter campaign, clothing company Inland Sea are gearing up for the launch of a new range of t-shirts made, in part, from seaweed. Working with SeaCell to source and create this new range, they hope to use some of the profits to invest in growing the UK’s seaweed and seaweed farm market. A topic we’ll be delving into in more detail soon.

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