Big things, simple packages. Choose the one that feels about right, then drop me an email with any questions and to arrange an initial call.

If your needs are somewhere in between, don’t fret.

Let’s have a chat and come up with a bespoke plan.



Content strategy doc:

  • Key messaging
  • Channel specific goals and KPIs
  • Month/week editorial calendar plan
  • Brand consistent SEO keywords
  • 1 x sample email copy
  • About page + key landing page
  • 3 x sample social posts
  • Performance measurement template



Strategy + Content

Everything from Basecamp plus…

Strategy doc:

  • Two-year roadmap
  • Defined goals
  • Objectives
  • KPIs
  • Internal, one-page KPI tracker
  • 30/60/90 day plan of action
  • 2 x quarterly, 30 min check-ins



Positioning + Strategy + Content

Everything from Basecamp and Viewpoint plus…

Brand positioning doc:

  • Value proposition
  • Position statement
  • Attributes
  • Beliefs
  • Personality
  • 1 x primary audience profile
  • Visual identity and tone of voice copy samples


Drop me an email or arrange a call and we can work out the right package for you.